I’ve decided to take some steps forward with my face painting and party planning business. I need a logo, I need a professional website and blog design, and I need an advertisement for publications. This led me to the Austin Design Group, a yahoo group of freelance graphic designers who are somewhat more affordable than the larger scale operations out there. And Austin Design Group introduced me to Barbara Austin of Sweet Dreamz Designs, a local Austin company. Barbara has the most delightful personality – her blog is lovely. Looking over her design packages I started thinking about my brand identity.
What is a brand? This is a complex question. To the entrepreneur explaining brand identity is like asking you to explain who you are as a person. Depending on your business the answer may obvious, but for me the answer is complicated.
My company is Woo Who! The name Woo Who was inspired by my children whose names begin with a W an H and an O. Sometimes we need an injection of enthusiasm around here, something a shout of Woo Who! can do. Woo Who is the perfect name for a business whose business is to facilitate creativity and fun.
The name is Woo Who, the byline is “Something to get excited about!”
I have three kids, as I mentioned, and my youngest was born with a rare genetic disease that completely turned our lives upside down. Originally sewing for my Etsy shop was my creative outlet, but sewing requires a lot of time, a luxury I no longer have. SO I turned to face painting and party planning/character appearances. Face painting and dressing up as a character for parties meets several needs: first, it is fun. It fits into a small package and doesn’t take up an entire room of my house, lol. It gets me out of the house and into the community, breaking down the walls of isolation that comes with parenting any type of child whether your children are typical or not. Its a creative outlet that pushes me to think on a higher level as I interact with large groups of people of varying ages and desires. And the satisfaction that comes with having made twenty or thirty people over-the-moon happy is infectious! I leave every job on cloud nine. This impacts me as a parent – I am a better mother for what I do.
So I think I understand my brand. I understand who I am as an entrepreneur and the needs my business must satisfy – both financial and personal. The big question is how do you decide on an image to represent your brand??? I am fickle and frequently change things up because I get tired of looking at the same blog background, and the same website layout. How do I decide on an image I can remain loyal to?
One of my goals for my blog was to explore my journey as an entrepreneur and work through the issues of business development in hopes that another scattered person out there might benefit from my experience. That goal was written months ago – better late than never! Hopefully I will continue to be able to find the time to write about my journey. I would sincerely love any feedback you would care to leave in the comments section!
Everybody loves to have their faces painted, adults and children alike. But adults can be hesitant to be painted because they know the removal process can be tough! Here are a few tips for removing face paint gently and effectively:
My personal preferred method is to start with a baby wipe. If you start by splashing water on your face you’re going to create an incredible, smeary mess! Using a baby wipe, start from the outer edge of the design and wipe towards the middle of the design, with a lifting motion at the end. Fold your baby wipe and continue to wipe and lift paint off the face until you’ve removed most of the paint. Use more than one wipe if necessary!
Once most of the paint has been removed there are several directions you can go: cold cream, baby soap such as Johnson’s and Johnson’s, or baby oil. You know your skin, and your child’s skin, and what will work best for them. Some people have extremely sensitive skin and need something like Cetaphil – Cetaphil burns the heck out of eyes, tho, so be aware of your products! Choose what is safe for you, but be careful all the same!
Ponds makes an excellent, inexpensive cold cream that can be found in most grocery and drug stores. Once I have lifted off the majority of the paint I cover the area that was painted in cold cream! Doesn’t have to be much, a thin layer will do. Let it sit for 2-5 minutes, and using a soft washcloth or cotton pads, begin wiping and lifting the remaining paint residue off of your face. This is an extremely gentle method for paint removal.
Using a baby soap, simply wet and wash the face as usual, blotting dry with a washcloth and applying moisturizer as needed!
Baby oil is a last resort in my book! Apply as you would the cold cream, a thin layer over the painted area, and let it sit for a minute before using a cotton wipe or washcloth to wipe and lift the remaining paint from the face. However, after you’ve removed the paint you still need to wash your face! Baby oil leaves OIL all over the face! This can be an unpleasant feeling and can clog those sensitive pores.
So now you have no excuses! The next time you see a face paint artist get in line and enjoy yourself!
I had a wonderful time face painting at River Place Country Club on the Fourth of July! I painted lots of dragons and eagles, fire works and rainbows. Boys love this dragon eye design so much I think I’m going to have to put together a knight themed birthday party!!! Check out Woo Who! on Facebook at www.facebook.com/woowhoforfun!
I will arrive at your party in princess costume with jewels & scepters for the whole party and beautiful satin princess cape for the birthday girl!!! Each child will have her turn being transformed from an ordinary child into a beautiful princess!
Package includes costumed face painter, one hour of face painting designs in the party theme, jewels and scepters for twelve little princesses. Goody bags with princess tattoos and themed lollipops available for a small fee! Additionally I will join in singing Happy Birthday, there will be lots of opportunities for amazing photos!
Package can be customized! Just contact me to discuss your personal details and cost!