Understand My Brand

I’ve decided to take some steps forward with my face painting and party planning business. I need a logo, I need a professional website and blog design, and I need an advertisement for publications. This led me to the Austin Design Group, a yahoo group of freelance graphic designers who are somewhat more affordable than the larger scale operations out there. And Austin Design Group introduced me to Barbara Austin of Sweet Dreamz Designs, a local Austin company. Barbara has the most delightful personality – her blog is lovely. Looking over her design packages I started thinking about my brand identity.

What is a brand? This is a complex question. To the entrepreneur explaining brand identity is like asking you to explain who you are as a person. Depending on your business the answer may obvious, but for me the answer is complicated.

My company is Woo Who! The name Woo Who was inspired by my children whose names begin with a W an H and an O. Sometimes we need an injection of enthusiasm around here, something a shout of Woo Who! can do. Woo Who is the perfect name for a business whose business is to facilitate creativity and fun.

The name is Woo Who, the byline is “Something to get excited about!”

I have three kids, as I mentioned, and my youngest was born with a rare genetic disease that completely turned our lives upside down. Originally sewing for my Etsy shop was my creative outlet, but sewing requires a lot of time, a luxury I no longer have. SO I turned to face painting and party planning/character appearances. Face painting and dressing up as a character for parties meets several needs: first,  it is fun. It fits into a small package and doesn’t take up an entire room of my house, lol. It gets me out of the house and into the community, breaking down the walls of isolation that comes with parenting any type of child whether your children are typical or not. Its a creative outlet that pushes me to think on a higher level as I interact with large groups of people of varying ages and desires. And the satisfaction that comes with  having made twenty or thirty people over-the-moon happy is infectious! I leave every job on cloud nine. This impacts me as a parent – I am a better mother for what I do.

So I think I understand my brand. I understand who I am as an entrepreneur and the needs my business must satisfy – both financial and personal. The big question is how do you decide on an image to represent your brand??? I am fickle and frequently change things up because I get tired of looking at the same blog background, and the same website layout. How do I decide on an image I can remain loyal to?

One of my goals for my blog was to explore my journey as an entrepreneur and work through the issues of business development in hopes that another scattered person out there might benefit from my experience. That goal was written months ago – better late than never! Hopefully I will continue to be able to find the time to write about my journey. I would sincerely love any feedback you would care to leave in the comments section!

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Whales, Dragons, Gnomes and Sunshine!

August has been a busy month full of wonderful, creative customer requests! Check out some of the things I’ve made for folks in my Etsy shop, WooWho, over the last few weeks!

gnome hat with ears
gnome hat with ears

Rocket Ship Felt Birthday Crown
Rocket Ship Felt Birthday Crown

Star Felt Party Hats
Star Felt Party Hats

First Birthday Dragon Felt Crown

You Are My Sunshine with Rainbow Hearts Birthday Crown

Blue Whale Felt Birthday Crown

Face Paint Removal Tips

Everybody loves to have their faces painted, adults and children alike. But adults can be hesitant to be painted because they know the removal process can be tough! Here are a few tips for removing face paint gently and effectively:

My personal preferred method is to start with a baby wipe. If you start by splashing water on your face you’re going to create an incredible, smeary mess! Using a baby wipe, start from the outer edge of the design and wipe towards the middle of the design, with a lifting motion at the end. Fold your baby wipe and continue to wipe and lift paint off the face until you’ve removed most of the paint. Use more than one wipe if necessary!

Once most of the paint has been removed there are several directions you can go: cold cream, baby soap such as Johnson’s and Johnson’s, or baby oil. You know your skin, and your child’s skin, and what will work best for them. Some people have extremely sensitive skin and need something like Cetaphil – Cetaphil burns the heck out of eyes, tho, so be aware of your products! Choose what is safe for you, but be careful all the same!

Ponds makes an excellent, inexpensive cold cream that can be found in most grocery and drug stores. Once I have lifted off the majority of the paint I cover the area that was painted in cold cream! Doesn’t have to be much, a thin layer will do. Let it sit for 2-5 minutes, and using a soft washcloth or cotton pads, begin wiping and lifting the remaining paint residue off of your face. This is an extremely gentle method for paint removal.

Using a baby soap, simply wet and wash the face as usual, blotting dry with a washcloth and applying moisturizer as needed!

Baby oil is a last resort in my book! Apply as you would the cold cream, a thin layer over the painted area, and let it sit for a minute before using a cotton wipe or washcloth to wipe and lift the remaining paint from the face. However, after you’ve removed the paint you still need to wash your face! Baby oil leaves OIL all over the face! This can be an unpleasant feeling and can clog those sensitive pores.

So now you have no excuses! The next time you see a face paint artist get in line and enjoy yourself!

Face Painting for IGDA!

I spent Saturday afternoon at a beautiful company picnic painting faces with Tiny Tails Petting Zoo at a company party for IGDA!

 

Rainbow Face Paint Austin, Texas

The rainbow one stroke is a perfect design for squirmy sweeties! Add a cloud of glitter at the end and voila! You’ve got one happy kid!

 

Rocket and Astronaut Face Paint – SPACE FACE Austin, Texas

I love this design. I painted it ages ago and its been in my idea book forever. Still, Saturday was the first time someone requested my rocket and astronaut design! How cool is that?

 

Butterfly Face Paint Design Austin, Texas

No day of face painting is complete until the butterfly has been painted! 🙂

 

 

 

Children’s Theme Party Packages!!!

Woo Who! Party Packages!

I am so excited to be offering themed party packages.

Party must be scheduled three weeks in advance to allow for shipping of party items. Please contact me if you need a party put together faster, it is possible I have party sets on hand or can expedite shipping!

!!Butterfly Party Package!!!

I will arrive at your party in butterfly costume with wings & wands for the whole party, and crown for the birthday girl! Each child will have her turn being transformed from an ordinary child into a beautiful butterfly!

Package includes costumed face painter, one hour of face painting designs in the party theme, wings and wands for 12 lucky ladies, and a butterfly crown for the birthday girl.

Wings will be assorted colors unless otherwise discussed.

Package can be customized! Just contact me to discuss your personal details and cost!

YOU KEEP THE PARTY FAVORS!

$275

Children’s Butterfly Wings
Guest Wands

!!!FAIRY PARTY PACKAGE!!!

I will arrive at your party in fairy costume with wings & wands for the whole party, and crown for the birthday girl! Each child will have her turn being transformed from an ordinary child into a beautiful fairy princess!

Package includes costumed face painter, one hour of face painting designs in the party theme, wings and wands for 12 lucky ladies, and a butterfly crown for the birthday girl.

Wings will be assorted colors unless otherwise discussed.

Package can be customized! Just contact me to discuss your personal details and cost!

YOU KEEP THE PARTY FAVORS!

$275

Many colors of fairy wings available!

Garland Crown available in many colors!

!!!PIRATE PARTY PACKAGE!!!

I will arrive at your party in costume with pirate hats, eye patches, and swords for the whole party, and a red cape for the birthday kid! Each child will have their turn being transformed from an ordinary child into a swashbuckling pirate!

Package includes costumed face painter, one hour of face painting designs in the party theme, hats, swords and eye patches for 12 lucky kids, and a red cape for the birthday kid.

Pirate items available in pink as well!

Package can be customized! Just contact me to discuss your personal details and cost!

YOU KEEP THE PARTY FAVORS!

$275

Petting Zoo at Story Time

We are so blessed with wonderful free programs here in Austin, Texas! Every Tuesday, Wednesday and Saturday mornings Book People, our local independent book seller, brings us delightful story times with either a fun art activity afterwards, or an event, such as a local kids’ music singer or a petting zoo! Today’s awesomeness was the Tiny Tails petting zoo. After several books about animals we got to meet some animals.

Walter and the Hedgehog

We are dying to get hedgie’s for the house!

What Big Eyes You Have!

Oliver and chinchillas have big eyes in common!

Oliver and the Chinchilla Regard Each Other

Hmmm, they were both thinking, he’s cute, but maybe I’d like down?

The kids love animals soooo much. I wish we could have  bearded dragon, a chinchilla, a hedge hog, and a guinea pig all of our very own, oh and bunnies, too! But I’m a realist, and realistically I have my hands full as it is!

 

How to Make a Treasury on Etsy

Etsy is hands down one of the coolest sites on the web. But it is HUGE. Its bigger than Disney World. Its bigger than the North American continent. Its as big as the world! You can’t see it all in one day.

Etsy has tools to help you keep your sanity while browsing, tools such as “favorites.” You can “heart” something and it gets filed on your profile page as a “favorite!” Its possible to favorite several hundred items in a day, however, and before you know it your favorites file is nearly as extensive as Etsy itself. How to keep it all organized became my obsession. Then I figured out how to make a Treasury and I’m hooked.

Want to make your own treasury? First, go to Etsy’s home page, it looks like this:

On the left side of the page you will see a list of options, or “Ways to Shop” Etsy. The second selection is “Treasury.” Click it.

Clicking Treasury will take you to the treasuries as compiled by hundreds and hundreds of Etsy Buyers and Sellers. It will look something like this:

On the right hand side you will see the heading “Curator Tools.” And there it is! “CREATE A LIST!” Clicking “create a list” takes you here:

So far things have been pretty simple. BUT you cannot navigate from this page before hitting “save” or you will lose your work. Take it from me, I learned from experience. The “save” button is in the bottom left hand corner:

In a separate window – be it a different browser window or a new tab, browse Etsy and copy the Url’s for your fave items that fall under your Treasury theme and paste them individually into the Url boxes, clicking OK after each one. They’ll pop up pretty as you please. Then once you’ve created a Treasury its always available to you under “your treasury lists.”

Happy hunting! 😀